"They had failed spectacularly, and entertainingly."
This is pretty much the biggest secret about screenwriting out there.
I don't remember the context of the quote and I'm exceedingly lazy so I won't be going to check.
However, the best example of this is Indian Jones and the Raiders of the Lost Ark.
No matter what that poor guy did, it backfired and he failed. And we loved it because he failed in such a spectacular way.
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